3 Focus Areas For An Autonomous Driving Revolution
The moving assembly line, automatic transmission, electronic fuel injection, and air bags these innovations changed the automotive industry. Today they are vital to offering safe efficient, affordable, and convenient vehicles to customers. In the digital age, there is a new opportunity to drive innovation with capabilities that will someday be as commonplace as the seat belt. The key to capturing this opportunity and remaining competitive in the digital age relies on manufacturers' ability to shift their focus and investments into a new area entirely data.
How Data Is Driving Automotive Innovation
While some automotive manufacturers are already embracing their data as the key for the future of their business, others have been slow to respond and need to seize on the opportunity their data holds to introduce new capabilities in three key focus areas autonomous driving, connected cars and smart manufacturing.
The most high profile way data is shaping automotive innovation is through the automation of the driving experience. Many manufacturers have incorporated advanced driver assistance systems into their vehicles to give customers a more convenient and safe experience. Ranging from automatic lane control and braking to (soon) full fledged autonomy, the ability to develop test and continually improve these capabilities will be a major differentiator.
With any new technology, research is vitally important. This is especially true in the automotive world, as products that are produced must provide passenger safety. Developing semi and fully autonomous vehicle capabilities requires auto manufacturers to deploy dozens or even hundreds of test vehicles with sophisticated sensors.
A major focus area for automakers is crash avoidance. For instance, if an autonomous test vehicle's cameras or radar record a potentially hazardous situation involving a deer running in front of a car, the automaker needs to be able to take that data, analyze it, and teach the artificial intelligence governing the vehicle's responses to take the right course of action when encountering similar incidents.
Ultimately, this level of research relies on the manufacturers' ability to capture, store, analyze, and act on massive amounts of data. The earlier an automaker devotes resources to it, the greater their competitive advantage grows.
There is also a push to improve driving experience with connected cars that share data in real time through consistent connections to data centers and public cloud providers.